Use high quality light to awaken the true beauty of ingredients and create a double upgrade of retail space vision and efficiency.

Why do supermarket lights affect consumers' purchasing decisions?

Most people don't realize that the lighting layout in the mall is actually a silent brand communication language. Light not only determines the feeling of the shopping environment, but also directly affects the customer's mood and judgment.

"LED fresh fruit lamp" is a professional lighting tool developed based on this principle. It can accurately adjust the light source color spectrum, so that fruits and vegetables, meat and seafood on the shelf are as fresh and moving as gems kissed by the sun, and stimulate people's instinctive goodwill and trust.

A number of studies have shown that under the real light of nature, consumers are more likely to produce psychological hints that "this thing is fresh", which is transformed into actual purchase behavior. In other words, the right light is the invisible merchandiser.

The secret of high color rendering light sources: how to use light to restore the original color of food?

Traditional lamps and lanterns often lose their original color due to low color rendering index. For example, red meat products look gray and green leafy vegetables look yellow. Such visual errors undoubtedly reduce customers' purchase intention.

and "LED fresh fruit lamp" equipped with CRI ≥ 90 high-end color chip module, not only can accurately present the original appearance of the object, but also can be targeted to optimize the specific wavelength of the luminous proportion-such as strengthening the red component to highlight the beef texture of the oily sense, enhance the green frequency band to make spinach or broccoli look more vibrant.

Whether it is the crystal-like fish fillet cut or the warm and charming pink color of dragon fruit, under such carefully adjusted light, it seems that new life energy has been obtained.

Intelligent dimming adapts to different display areas

According to the display characteristics of different categories, this lamp supports multiple lighting mode switching. In the early morning, the soft dawn simulation function can be turned on to welcome the first guests. At noon peak, the strong light focus setting will be activated to attract more eyes to stay. When the store is closed at night, the brightness can be automatically reduced to create a warm atmosphere to help guide the flow of people to leave the site in an orderly manner.

Reduce heat radiation to protect commodity quality

Compared with the large amount of heat generated by traditional halogen lamps, the product adopts advanced cold light source packaging technology to greatly reduce the amount of infrared emission, which helps to maintain the temperature stability of the refrigerator, extend the shelf life of perishable food, and control the loss cost from the source.

The picture shows the actual effect after use in the store. Please replace the formal material according to the actual situation.

New era of energy conservation and environmental protection: a wise choice for long-term returns from one investment

Energy conservation and emission reduction has become a global consensus, especially for large supermarkets, energy consumption is a major expense item in daily operations. "LED fresh fruit lamp" with its superior photoelectric efficiency perfect fit sustainable development strategy.

Test data show that compared with the type of halogen tungsten bulb used in the past, the power of the new product can be reduced by more than 60%, but the lumen output provided has increased by nearly twice. This means that it can not only make the store brighter and cleaner, but also greatly reduce the cost of electricity.

its durability is also commendable, with an average working life of about 50,000 hours, which is equivalent to normal operation after five years and three months of continuous lighting, greatly reducing the frequency of later maintenance and the pressure of manpower input.

Actual combat analysis of retail scene: where is the most suitable place to install this kind of special lamps?

In order to maximize the functional advantages of the "LED fresh fruit lamp", a reasonable lighting strategy is essential. Generally speaking, installing a directional condensing module about three meters from the top of the fresh shelf can make the appearance of highly saturated fruits such as tomatoes and oranges more gorgeous and attractive.

around the open cash register island, it is more suitable to be equipped with diffuse reflection soft light equipment to create a relaxed and comfortable payment experience and promote the occurrence of more additional consumption opportunities.

As for the bread dessert section, recommend choose product models with warm yellow adjustment ability, and use the effect of close to dusk sunlight to activate people's taste memory, thus promoting the growth curve of random purchase behavior.

Business word-of-mouth witness: Can it really drive store performance growth?

Success stories from all over the world continue to confirm the actual results of this innovative lighting solution. A chain farmer's market in East China said that after the full replacement of "LED fruit fresh lights", the passenger flow increased by 18% compared with the same period last year, and the per capita consumption also increased by nearly seven points.

the head of another enterprise specializing in the import of organic agricultural products admitted frankly that the old packaging varieties that had been unsalable in the past have now become popular explosions. the reason is that the new lights show the original texture under the natural origin.

As more and more shopping centers increase investment in the intelligent transformation of infrastructure, high-quality fresh lighting system has become one of the important indicators to measure the brand grade.

Selection Guide: Key Considerations for Selecting Commercial Fresh Lighting Systems

Faced with a wide variety of options on the market, how do you choose the one that suits you best? The first task is naturally to verify that the physical parameters of the purchased product exactly match the existing building conditions, such as ceiling spacing, cargo stacking height and channel width, etc.

The second is to check the validity of relevant certification certificates, including but not limited to the national compulsory 3C standard certificate and the EU CE export license mark, which will directly affect the smooth development of subsequent maintenance services.

In addition, it is necessary to compare the transparency of the price policies of major manufacturers and the distribution of their after-sales technical support networks horizontally, and strive to find the most competitive partners in the optimal range of cost performance.